Freo

City Branding / Student Project

A brand identity was conceptualised and designed for the coastal city of Fremantle, also known as ‘Freo’ in Western Australia for tourists and locals to experience all that the city has to offer. The concept behind creating the identity for the city of Freo was to showcase the strong connection and blend of the city’s traditional past with its present modernism. From their Victorian Architecture to their fun filled festivals, the idea was to project the city as the perfect destination for one and all.